Posting on Social Media is not a Marketing Plan

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Digital Marketing can Feel Overwhelming

A lot of small business owners are overwhelmed. They don’t even have to say the words. I hear it in the ideas tumbling out of them in our conversations. I feel it in the intensity of what they want to get done.  They want success, clients, clicks and likes. I want that for them too. They offer a service that will make the world a better place and I think the world needs their service. To them it feels like so many choices, so many things to get right that they make no move at all.

Digital/online marketing is confusing and there is advice being given from all quarters.

Digital marketing is basically traditional marketing’s hip and cool younger sibling. It uses the internet and online technologies to promote businesses through SEO [search engine optimization], content marketing, social media marketing, email marketing, and online ads. In other words, it’s the tech-savvy way of getting the word out about your business.
One of the primary advantages of digital marketing is that it allows businesses to connect with customers in a more personalized and targeted way than traditional marketing. For example, with social media marketing, businesses can create and share content that resonates with their followers & build relationships with customers. Another advantage is that it allows you to come in contact with customers all over the world.
Social media can be a powerful tool for your business, but it takes work, and it’s more limited than you think. It’s not a full marketing plan. 1

Social media is not digital marketing

Social media is an integral part of this dynamic landscape of marketing. Social media platforms have transformed the way businesses engage with their target audience, making it an indispensable tool for effective digital marketing strategies. By leveraging the power of social media, entrepreneurs can create a strong online presence, build brand awareness, and foster meaningful connections with their customers. The interactive nature of social media allows businesses to share relevant content and gather valuable insights.  With its vast reach and ability to facilitate real-time communication, social media has become a cornerstone of modern digital marketing, providing businesses with a friendly and accessible way to connect, engage, and convert potential customers into loyal advocates.
It’s a common misconception that social media marketing is the same thing as digital marketing. While social media is definitely an important part of a digital marketing strategy, it’s just one piece of the puzzle.
Posting on social media isn’t a plan. The key is to approach social media marketing with a specific goal in mind, and make sure that goal is aligned with your business objectives. For example, if your goal is to increase website traffic or generate more leads, your social media strategy should be focused on driving people to your website and encouraging them to take action.
The worst time to plan your online marketing is when you sit down at your desk and think ‘okay what should I post’?
It’s also important to remember that having a huge following on social media doesn’t necessarily mean you’re succeeding at social media marketing. What matters more is having the right people following you – your ideal clients and customers who are actually interested in your products or services.

There is no magic digital marketing formula

The truth is, there’s no one-size-fits-all solution. What works for one business might not work for another. There are definitely strategies and tactics that you can learn and apply to your own business. It’s all about finding the right combination that works for you.
For example, if you’re selling physical products at high volume, your strategy might be focused on driving traffic to your website and optimizing your conversion rates. On the other hand, if you’re offering high-end coaching services, your strategy might be more focused on building relationships and establishing yourself as an expert in your field.
You might enjoy this article, How to do social media when you hate social media
3 tips to slow down and start attracting your audience
Listen to your audience
This means paying attention to the questions they’re asking you, and creating content that answers those questions. Whether it’s through social media, email, or in-person interactions, take note of the questions that keep coming up. These are the topics that your audience is most interested in, and are likely to be searching for online. By creating content that directly addresses their needs you establish yourself as an authority and you build trust. Once you’ve identified the questions your audience is asking, create content that directly answers those questions. This could be in the form of blog posts, videos, podcasts, or social media posts. The key is to provide helpful, valuable information that solves your audience’s problems or addresses their concerns.
Break it up and post it
Once you’ve created your content such as a blog post, the next step is to break it up into smaller pieces of content that you can share on your social media channels and email list. For example, you could take a quote or excerpt from your blog post and turn it into a social media graphic. Or you could create a short video or Instagram story that summarizes the main points of your blog post.
Make a weekly plan
  • Consistency is important. Pick a posting schedule that you think is doable and stick to it.
  • Post the content that you have broken up from your above mentioned content.
  • Share other valuable resources with your audience. For example, you could share an article or blog post that you found interesting or relevant to your audience, and provide some commentary on why you think it’s important.
  1. Social Media Isn’t a Marketing Plan

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