How to do social media when you hate social media?


A Friendly Guide to Marketing Your Business without Hating Social Media

How to do social media when you hate social media?

Have you ever found yourself saying, “How do I market my business if I hate social media?” Well, you’re not alone. In the various networking groups and masterminds I’m part of, there’s a common sentiment of disdain for social media, often centering around platforms like Facebook and Instagram. But what if I told you it might be more about your viewpoint than the platforms themselves?

Why the Hate for Social Media?

Many business owners link their personal social media experience with marketing their business. The exhaustion felt while scrolling through Facebook or Instagram often leads to a blanket dislike for social media. But here’s the twist – while you might find it draining, there are potential clients out there actively seeking solutions to their problems, solutions that you offer but might not be effectively communicating.
In a study published in Nature(1), authentic self-expression on social media was linked to greater subjective well-being. This suggests that posting authentically can feel good. So, instead of quitting social media altogether, let’s explore a different perspective.

Don’t Quit, Pivot:

Rather than an all-or-nothing approach, consider reframing your relationship with social media. You don’t have to quit the platform entirely, nor do you need to dive headfirst into it. The social media platform you choose is simply a tool to communicate what you do, and you can use it on your terms. Share informative posts, express thoughtful points of view that reflect you and your business.
Think Content Marketing, Not Just Social Media:
Shift your mindset from social media marketing to content marketing. Create content that answers questions, inspires, and motivates your ideal clients. Unsure where to start? Check out this post on What is Content Marketing Anyway? Your content can be repurposed across various social media channels, eliminating the stress of wondering what to post.
Beware of Generic Advice:
In the vast sea of social media advice, be cautious of so-called mavens selling secret sauces for instant success. Many businesses today are leaning towards authenticity and trust-building rather than employing outdated marketing tactics. Your business is unique, and a one-size-fits-all approach won’t cut it. Resist the temptation of plug-and-play systems that promise easy success but rarely deliver.
Embrace a New Viewpoint:
Rather than feeling acted upon by social media, consider that you are using it to actively share your business. Move from passive consumption to purposeful sharing. Foster a kinder, more thoughtful approach to social media marketing that aligns with your business values.
So, if you’ve been avoiding social media, it’s time to change your perspective. Use these platforms to share your unique story and connect with those who are actively looking for what you offer. Happy marketing! 🚀✨

Tips for Marketing Your Business Without Hating Social Media:

1. Shift Your Viewpoint: Instead of viewing social media as draining, see it as a platform to actively share your business and connect with potential clients seeking your solutions.
2. Don’t Quit, Pivot: You don’t need to quit social media entirely. Find a balance that works for you, using it as a tool to communicate on your terms.
3. Content Marketing Approach: Think beyond social media marketing and focus on creating valuable content that answers questions, inspires, and motivates your ideal clients. Repurpose this content across various platforms.
4. Beware of Generic Advice: Be cautious of one-size-fits-all solutions. Your business is unique, and marketing strategies should be tailored to fit your individual needs rather than relying on plug-and-play systems.
5. Embrace Authenticity: Be yourself on social media. Authenticity fosters trust, and sharing genuine aspects of your business or personal point of view can create a more thoughtful social media presence.
6. Experiment and Innovate: Recognize that there’s no one-size-fits-all approach to social media. Be experimental, try different strategies, and discover what works best for your business. The process is about finding your unique formula for success.
7. Strategize Like Digging a Well: Remember the saying, “The time to dig the well is before you are thirsty.” Plan and strategize your content creation to build a consistent and sustainable presence.

(1) Authentic self-expression on social media is associated with greater subjective well-being

How do you compare to other wellness businesses like Holistic Nutritionists? Find out here

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